Grand-Am Racing 07 Announced [09-11-2006 | JZ | Comments (5) ]
Fusion Interactive Secures Exclusive rights to Grand Am Game Development through 2009
Fusion Interactive announced an exclusive relationship with Grand Am for worldwide rights to develop, publish and distribute Grand Am-branded interactive racing games through 2009.

This agreement allows Fusion Interactive to create interactive games on a number of gaming platforms, including PCs and consoles, using Grand Am properties.

Fusion Interactive will release the first title, �Grand Am Racing 07�, at the 2007 running of the 24 hours of Daytona on Jan 27th.

�Grand-Am Racing 07� will be released as a PC game for 2007 and will expand into the Console platform in 2008.

�We are excited by the relationship with Grand Am,� said Dennis Bainbridge, CEO for Fusion Interactive. �We believe in the product Grand Am are putting on the track and look forward to helping them expand their fan base.�

�Grand-Am Racing 07 is also going to break new ground on marketing, distribution and online gaming fronts,� said Bainbridge. �We have created a unique online marketing and distribution model that will allow the Teams and Sponsors to participate in the revenues. Our online gaming will also have some unique features not found in any other game currently on the market.�

�As a series, we have been focused on expanding our market� said Grand Am Series President Roger Edmonson, �the gaming industry is a very important part of our overall growth strategy. Additionally, Fusion Interactive was a natural choice for us. Their backround in our series and abilities will help Grand Am reach it�s goals�