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excellent history and biography
This is an excellent history of the Ballard fuel cell and biography of Geoffrey Ballard, the man behind the Ballard fuel cell.The writing is excellent, and his ability to explain the super technical process of Hydrogen fuel cell technology, in terms that lay people can completly understand, keeps you from putting this book down.I really hope that Tom Koppel keeps up on this company, and the industry in whole, and writes another book as good as this one, keeping us updated on the supersonic speed of advancement in this Incredible field of energy.I loved this book.
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A good story about a start-up company
This is a good book about Ballard Fuel Cell Company. It tells the story about taking the fuel-cell technology for electricity production from an oddity used in space to mass-market commercialization. The process is still going on so the book cannot conclude that Ballard has reached their goal, but the book does a good job explaining how Ballard reached their current state. From a technical point of view one can argue that the author focuses too much on fuel cell development and too little on the necessary hydrogen delivery infrastructure, which is required to operate the fuel cells.The book is also a good study in growing a start-up company. It shows how the founding entrepreneur pushes the idea forward until the company reaches a size where people with other qualities are needed to run the company. It shows how a company with hardly any products on the market can retain the public interest by carefully manage the information flow. Finally the book shows that it is possible for a relative small company to start development relationships with big multinational companies and still retain most of their independence.
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Fuel Cells in Your Future
This book is a great case study in management and innovation. It shows once again that a small group of dedicated individuals can compete successfully against much larger competitors. Fuel cells have long been successful in space craft. Soon you will be able to use them in your vehicles and buildings. Utility power plants typically discard about 60% of the heat energy from fuel. A fuel cell in your home would provide electricity efficiently. Instead of discarding the heat, you could use the fuel cell to heat your water everyday and provide some winter space heating. A fuel cell in your vehicle will increase fuel efficiency and eliminate the need for oil changes.About 40 cubic miles of crude oil remain available for more than six billion people, and we are consuming more than one cubic mile each year. By helping to reduce fuel consumption, fuel cells will help us to delay and reduce the severity of the coming shortages of fossil fuels.
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